Brand Management Case Study Essay

1.0 SummaryCommunities across the United States atomic number 18 enjoying healthier food pornographic by local farmers and farmers are reaping remedy returns and helping to revitalize rural and urban communities by merchandise close to home instead of through distant markets. Local marketing has expanded beyond farmers markets and farmlands, although these are still popular and the number of US farmers markets is growing rapidly. New regional give networks are linking farmers with their customers in innovative ways and taking good of opportunities for marketing to institutions such(prenominal) as public schools, hospitals and universities. In the process, they are bringing a host of different benefits to communities within the networks. But significant barriers must be overtake to increase the potential of these new marketing mechanisms and expand them to meet the inescapably of underserved farmers and customers.2.0 Different PoliciesTo do marketing easily, there are diffe rent policies that we should adopt. Some of the key policies are given below Identify infrastructural gaps and other barriers that prevent local and regional farmers from marketing more of their crops, livestock and value added products within the region. Give clarifiedscale and midscale farmers the tools they need to meet growing consumer regard for local and regional products, such as financing and technical avail to shop the transition to crops customers want and more sustainable intersection methods. Expand the infrastructure needed for local agricultural production and the processing and distribution of locally fully grown produce, meats, dairy, and other products. Ensure that farmers and consumers who have been underserved by farm and food policy benefit from these steps. Underserved farmers, including socially disadvantaged, women, and commencement ceremony farmers, benefit particularly from local and regional markets because they can accommodate small scale producers. Support mechanisms and inlet to information that farmers can use to aggregate regional supply in order to access naughtyvolume markets such as large institutions. Enforce existing restrictions against excessive concentration of buying advocate and tighten up legislation to allow fair competition for smallerscale processors, distributors and retailers. Support training, resources, assistance and credit for beginning farmers and youth interested in farming and foodrelated careers. Accommodate needs of smallscale and midscale enterprises in food processing regulations. Facilitate the development of at rest local and regional retail outlets for smallscale and midscale farmers. Compensate farmers for protecting the surround and maintaining the cultural and aesthetic values of working farmland. Educate the public about advantages of buying locally and regionally grown food. Fund the establishment of local and regional food policy councils.3.0 Scopes of new marketing opportunities ba ck out of infrastructure gap and other barriers according to the policy local and regional farmers can expand their production line and can inform the broader target customers to fulfil their demands with their products. If funding is possible for small and mid level farmers they supply the accurate quantity of product during the time in the time of increasing demand which will tin trust and strong customer relationship with them. Infrastructure expansion will lead to produce better quality of agricultural production and distribution that will create a brand image of the regional farmer toward the customers. Support mechanism and access of adequate information about customers demand and wants will help farmers gain the satisfied and loyal customers. Training, resources, assistance and credit for beginning farmers will make them competitive and efficient to agricultural field. Improvement in food processing area will improve the quality of goods as well as the health condition of the customers. When people will learn the advantage of having regional grown food the farmers will get more opportunities to produce and serve the customers according to the demands.pic